Why a prize draw works
- ✓A prize gives people a reason to scan and enter right now instead of walking on
- ✓Everyone who enters leaves their name and email themselves — you build a customer list, properly GDPR-compliant
- ✓No app or device needed: customers scan with the camera on their own phone
- ✓You can see live how many people entered — and email your entrants later with an offer or news
Setting up a prize draw in 4 steps
- 1.Create your free EasyID card — fill in your name, logo and details. Done in a few minutes.
- 2.Enable a Scan & Win campaign on your card and choose a game format: wheel, predict the score, guess the number or a draw.
- 3.Choose your prize and odds — from a free product to a discount on the next purchase. EasyID automatically generates the terms and conditions and the winner email.
- 4.Download your QR poster and put it up — in your shop window, on your counter, at your stall or on your trade show stand.
Which game format do you choose?
- ✓Prize wheel — customers spin a digital wheel and instantly see if they've won. Fun and addictive.
- ✓Predict the score — perfect around an event or match; entrants come back to check the result.
- ✓Guess the number — a classic with a jar of sweets: low-key and great fun in-store.
- ✓Prize draw — everyone who enters has a chance; you pick the winner.
Is a prize draw actually allowed?
For a small-scale promotional prize draw with a limited prize package, the Dutch Code of Conduct for Promotional Games of Chance applies. You generally don't need a permit, but you must display clear terms and conditions: who can enter, what the prize is, and how and when you draw the winner. EasyID displays those terms automatically with your campaign so everything stays clear and transparent. This is not legal advice — check the current rules for large prizes.
From entrant to loyal customer
The real value of a prize draw is not in the game itself, but in what comes after. Every entrant fills in their name and email themselves and agrees to the terms, and automatically goes into your leads inbox. You build a GDPR-compliant customer list that you can email later for a promotion, a new campaign or your holiday offer. Try a prize draw yourself on the example card.
Frequently asked questions
What types of prize draw can I create?
You choose from several game formats: a wheel that customers spin, ‘predict the score’, ‘guess the number’ or a regular prize draw. You set the prize and the odds yourself. EasyID handles the game, the terms and conditions and the winner email automatically.
Do I need a permit to run a prize draw?
For a small-scale promotional prize draw with a limited prize package, the Dutch Code of Conduct for Promotional Games of Chance applies. You usually don't need a permit, but you must display clear terms and conditions. EasyID displays those terms automatically with your campaign. This is not legal advice; check the current rules for large prizes.
How do I collect the email addresses of entrants?
Entrants fill in their name and email address themselves and agree to the terms — GDPR-compliant. Everyone who enters automatically goes into your leads inbox. You can email that list later with an offer or news.
Ready in 2 minutes, free
Create your card, enable a prize draw and download your QR poster.