11 June – 19 July 2026
⚽ The football summer is the moment to stand out — or to deliberately opt out.
Why the football summer creates opportunities
Everyone is watching, terraces are full and the atmosphere is buzzing. That is precisely when people are open to a fun promotion. With a prize draw on your digital business card you capture that attention — and convert it into new contacts. Because every entrant leaves their name and email and goes into your leads inbox.
Three campaigns that work
- ✓Predict the score — "Predict the final score of the next match and win [your prize]." Whoever predicts the exact result wins. Simple, and everyone wants to join in.
- ✓Prize wheel on match days — visitors scan your card and spin the wheel for a prize. Perfect for hospitality venues, markets or a busy Saturday.
- ✓"Win with every victory" — tie a prize draw or discount to the matches. If the team wins, there's something to win at your business too.
How to set it up (2 minutes)
In your EasyID portal go to Scan & Win and create a new campaign. During the tournament you'll see a football summer suggestion there: one click and your prize, game type and atmosphere are filled in. Choose your prize, set the end date, and your campaign is live on your card.
Or skip it altogether — also fine
Not every profession fits football, and not every business owner wants to jump on the bandwagon. That's why the football summer campaign in EasyID is purely a suggestion: if you don't use it, you simply run a regular prize draw or none at all. No football on your card if you don't want it.
One thing to watch out for
The official tournament names and logos are trademarked (FIFA is strict about this). So don't use any official logos or names — stick to general terms like "football summer" and "summer special". That way you ride the wave safely without any risk.
Frequently asked questions
Am I allowed to use the World Cup for my promotion?
Keep it general: terms like "football summer" or "summer special" are free to use. Official names and logos (FIFA, "World Cup 2026", sponsor names) are trademarked — leave those out. That way you ride the wave safely with no legal risk.
Do I have to join in with the football hype?
No. In your EasyID portal the football summer campaign is a suggestion you can use with one click — or simply ignore. If it doesn't fit your trade or target audience, create a regular promotion instead. Entirely up to you.
What makes a good prize?
Something from your own offer works best: a free treatment, service or gift voucher. Giving away something that costs you little but attracts customers brings in the most entrants (and therefore leads).
How long does the football summer last?
The tournament runs from 11 June to 19 July 2026. A campaign of a few weeks with a clear end date creates urgency — people are more likely to enter when there's a deadline.
Launch your campaign today
Free card, ready in 2 minutes. The football summer won't wait.